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Digital product- and service universe

A consumer electronics company and market-leader in a special communication segment, lacking a strategy to establish products beyond its current market, as well as needing to create a universe of new products and services to generate additional, recurring revenues.

Our client was facing the following challenges

  • A shrinking market
  • Increasing competition from dominant consumer device companies
  • Lacking a value proposition to leverage additional product- and design expertise
  • Lacking an approach to generating additional revenues from digital services

This is how we addressed the challenge

  • Conducting comprehensive market- and competitor analysis for the consumer electronics industry
  • Defining the "life worlds" of customers and corresponding customer journeys
  • Developing the “right to play” of CE companies in new market segments

We achieved the following results

  • The new designed “consumer electronics universe” – addressing new digital products and services
  • A holistic roadmap, highlighting chronological stages of required product concepts, technical requirements and market needs
  • Redesigned CE strategy

Combining digital products and services within the “Consumer Electronic universe”

Insight4_Case Study_Digital Strategy_Product and Service Universe

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Working with the most qualified Tsetinis Consultants is key to your success.

 

Speak with an expert in your industry who can help you move your company toward your specific goals. We implement our expertise in a very specific and targeted way and tailor the choice of methods to your individual requirements. In this way, we can ensure your long-term success.

 

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Dr. Gunther M. Wagner

Partner

Digital Strategy

Digital Transformation

Digital Innovation


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