Digital product- and service universe

A consumer electronics company and market-leader in a special communication segment, lacking a strategy to establish products beyond its current market, as well as needing to create a universe of new products and services to generate additional, recurring revenues.

• A shrinking market
• Increasing competition from dominant consumer device companies
• Lacking a value proposition to leverage additional product- and design expertise
• Lacking an approach to generating additional revenues from digital services

• Conducting comprehensive market- and competitor analysis for the consumer electronics industry
• Defining the "life worlds" of customers and corresponding customer journeys
• Developing the “right to play” of CE companies in new market segments

• The new designed “consumer electronics universe” – addressing new digital products and services
• A holistic roadmap, highlighting chronological stages of required product concepts, technical requirements and market needs
• Redesigned CE strategy

Working with the most qualified TSETINIS - EFESO Consultants is key to your success.

Speak with an expert in your industry who can help you move your company toward your specific goals. We implement our expertise in a very specific and targeted way and tailor the choice of methods to your individual requirements. In this way, we can ensure your long-term success.

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