A consumer electronics company and market-leader in a special communication segment, lacking a strategy to establish products beyond its current market, as well as needing to create a universe of new products and services to generate additional, recurring revenues.
The client was facing the following challenges
- A shrinking market
- Increasing competition from dominant consumer device companies
- Lacking a value proposition to leverage additional product- and design expertise
- Lacking an approach to generating additional revenues from digital services
This is how the challenge was addressed
- Conducting comprehensive market- and competitor analysis for the consumer electronics industry
- Defining the "life worlds" of customers and corresponding customer journeys
- Developing the “right to play” of CE companies in new market segments
The following results were achieved
- The new designed “consumer electronics universe” – addressing new digital products and services
- A holistic roadmap, highlighting chronological stages of required product concepts, technical requirements and market needs
- Redesigned CE strategy
Combining digital products and services within the “Consumer Electronic universe”
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