Strategic portfolio optimization in automotive

Case Study

The automotive industry is fundamentally changing its strategy and focusing on new products, forms of mobility, business models, and overall servitization. This new reality demands a clear view of where to play along increasingly disrupted value chains and how to win these new forms of competition. In this context, agile portfolio management provides clear guidance.

The client was facing the following challenges

Highly complex products, solutions and service portfolio with different go-to market strategies
Generally low innovation speed due to long running and often disconnected innovation processes
High cost base, limited recurring revenue and ability to scale up

This is how we addressed the challenge

Baseline assessment of the existing product and service strategy
External benchmarking and the development of a competitive evaluation framework
Setup of portfolio management cockpit

The following benefits were achieved for the OEM

Short-term improvement measures to increase profit and loss performance
Business case for high impact, large scale transformation levers
Road mapping and setup of transformation office

We help manage product and service performance and identify opportunities to scale and grow

Insight5_Case Study_Digital Stragedy_Portfolio Management

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