Insights of Strategy & Innovation

BUILDING FUTURE MARKETS IN THE AUTOMOTIVE INDUSTRY

New Automobilwoche “Cockpit Talk” video interview with TSETINIS-EFESO and ROI-EFESO

With the electrification and digitalization of the automobile, new business areas are emerging worldwide that address additional areas alongside the vehicle as a core product, e.g. mobility, sustainability, and energy supply. This requires the German automotive industry to continue to build up new expertise and make significant investments. At the same time, the current competitive challenges in terms of vehicle sales and securing market share will continue to intensify in the coming years.

In the new episode of Automobilwoche’s “Cockpit Talk” video series, Jost Kamenik and Dr. Uwe Steinkötter explain how German OEMs and suppliers can exploit opportunities in this situation, play to their strengths and open up new business areas. The interview, presented by Angelica Suri, was recorded at the Automobilwoche Congress 2024 in Berlin.

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AUTOMOBILWOCHE COCKPIT TALK

Return to pole position: opportunities for the German automotive industry

The topics in this video are

Transformation drivers from China and the USA

  • Four mega-trends that are changing the automotive market and opening up rapid market access and huge growth potential for new players.
  • What strategic guidelines do Asian and American car manufacturers follow?

Recommendations for strategic realignment

  • How do OEMs manage the transformation from the “old” to the “new” world?
  • Why are vision, unity and courage critical to success?

“Lessons learned” from Tesla

  • Why, in addition to “costs and cash”, “vision and strategy” are also critical to a company’s success?
  • How does Tesla succeed in taking an exemplary, intensive look at the world of tomorrow?

Starting conditions for electromobility and digitalization

  • What distinguishes the competitiveness of greenfield and brownfield plants?

Interview Partner

Jost Kamenik
CEO TSETINIS-EFESO and member of the Global Management Committee of the EFESO Group

Jost Kamenik leads the international practices on “Performance Improvement”, “CO2 & Sustainability” and “Cost Reduction”. He has more than 25 years of experience in the areas of performance and operational optimization, cost reduction, turnaround management and energy management.

Dr.-Ing. Uwe Steinkötter
Partner, ROI-EFESO

Dr.-Ing. Uwe Steinkötter has extensive knowledge of lean implementation and the implementation of transformation strategies in the manufacturing industry.

Before becoming a partner at ROI-EFESO, Uwe Steinkötter worked as Vice President Manufacturing and ESG at the IT and business consultancy CGI and for the Bosch Group. There he held several management positions in Operational Excellence, Lean Management, digitalization, and transformation in the areas of mobility, consumer goods and industrial technology.

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