Digital product- and service universe

A consumer electronics company and market-leader in a special communication segment, lacking a strategy to establish products beyond its current market, as well as needing to create a universe of new products and services to generate additional, recurring revenues.

This is how the challenge was addressed

• Conducting comprehensive market- and competitor analysis for the consumer electronics industry
• Defining the “life worlds” of customers and corresponding customer journeys
• Developing the “right to play” of CE companies in new market segments

The following results were achieved

• The new designed “consumer electronics universe” – addressing new digital products and services
• A holistic roadmap, highlighting chronological stages of required product concepts, technical requirements and market needs
• Redesigned CE strategy

Combining digital products and services within the “Consumer Electronic universe”